Do you believe that you are literally the only person in your business who can do things the right way? You’re not alone. I recently wrote about how to delegate, as it’s something small business owners really struggle with. If you’re an independent, single-office agency, then you have no doubt had to be Jack of all trades, but being master of none can be a problem.
Chris Ducker from Virtual Stafffinder calls this Superhero Syndrome, but warns it can soon lead to burnout. It’s hard to let go, especially when you’ve been used to being the only one at the helm for so long, but Chris suggests writing ‘3 Lists to Freedom’ as a starting point to see what you can effectively delegate. He recommends you write a list of all the tasks:
- You HATE doing
- You CAN’T do
- You SHOULDN’T be doing
Mine might look a bit like this:
- I HATE cleaning up my computer files (and therefore it never gets done)
- I CAN’T install new plugins on my site (I always mess things up)
- I SHOULDN’T be uploading my blogposts (because it’s simple but time-consuming to do)
Once you have your three lists, then you can plan how you’re going to delegate them, because whilst you’re doing things you hate, can’t do, and shouldn’t do, you aren’t doing things you love, can do and should do!
What’s on your three lists?
Let me know in the comments below.
I’d love to know your thoughts on this topic – please, leave a comment, or if you’re shy, email me at firstname.lastname@example.org
What to read next: Unpack your service
What to do next: Do you get my Supertips? They’re jam-packed full of great tips and marketing strategies just like this one, and best still – they’re free! Get yours here -> www.samashdown.co.uk/samsupertips
Speak to Sam: If you’d like to know how I think you could improve your marketing, just answer a few short questions here and I’ll tell you if and how you could be more effective.
Author: Sam Ashdown
Sam is an industry-renowned marketing strategist to estate agents. She helps agents grow and flourish, using her unique smart marketing techniques and strategies. Sam works with agents throughout the UK to help them gain more valuations, win more instructions and sell more properties.