DO YOU OWN YOUR LETTING AGENCY OR DOES YOUR LETTING AGENCY OWN YOU?
Most letting agents who think they own a letting agency, don’t. They are simply self-employed. There is nothing wrong with being self-employed, own your letting agency, it must be able to operate successfully without you.
If your letting agency can run without you, congratulations! You have a systemised business that you can scale, grow and perhaps even sell.
However, if you are indispensable to your letting agency, then this book was written for you.
In his book FROM STRESS TO SUCCESS by John Paul (Sunday Times UK Letting Agent of the Year 2014 + owner of a 7 office agency operation in County Durham with over 2,000 managed properties) you will learn how to:
1. Review your existing processes so you can improve and systemise them
2. Write a detailed and usable business operations manual
3. Effectively train and develop your team to operate your business without you
4. Lead, rather than simply manage, your business and your people
5. Build a valuable asset that works for you now, and in the future
Link to Amazon
Author: Christopher Watkin
I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.
Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.
So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them
Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.
07950 147 572