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Marketing

Below is a blog which was my most widely read in 2017.

Written by Jerry Lyons on - Marketing -

When it went online it had more hits than The Beatles, Elvis, Beyoncé and Sir Cliff Richard combined (it’s getting near Christmas I can mention Sir Cliff surely?). It had the highest open rate of any of my emails sent to my estate agent database. And it got shared on social media more than any […]

Marketing

Failing Estate Agents

Written by Christopher Watkin on - Marketing -

Estate agents .. not following this golden rule is one of biggest reasons why many estate agents are failing at their marketing and social media

Marketing

Content Marketing – Advice for Estate Agents

Written by Estate Agent Networking UK on - Marketing -

Content Marketing is a very broad term and there is no one formula which will suit all types of business. Content which is suitable for a business to business relationship, for instance, is very different to content which is better for a business to customer relationship. As content marketing professionals we have to adapt what […]

Marketing

What makes your agency SO special?

Written by Jerry Lyons on - Marketing -

We have a problem in the UK. You may be suffering from it right now. I know I did, and still do sometimes. But not that often thankfully. See over here in the currently rather dis-United Kingdom we’re not very good at saying how good / great we are. And estate agents for all the […]

Marketing

Estate Agency Marketing Myths and How to Banish Them

Written by Jerry Lyons on - Marketing -

One of The Oxford Dictionary’s definitions of a myth is: “A widely held but false belief or idea.” And on that basis, it’s fair to say that there a loads of things people believe in the estate agency world that are wrong. So, here are five I could think of think of and my ways […]

Marketing

The future of property marketing: What’s in store for 2018 and beyond?

Written by Estate Agent Networking UK on - Marketing -

In 2018, it’s important for those in the property industry to look at how consumers are communicating with and purchasing from other industries. There have been significant developments in the sophistication of consumer interactions. These are driven largely by the growing importance of: • brand storytelling • targeted content delivery • customised channel experiences, and […]

Marketing

Reasons to Virtually Furnish Properties

Written by Estate Agent Networking UK on - Marketing -

Why put fake furniture into a house you are trying to market? We all know presentation is key when trying to attract a buyer, so using CGI furniture (computer generated) is a cost-effective way to dress a property and really show the try potential of the space. There are many other great reasons to use […]

Marketing

Dress To Impress

Written by Estate Agent Networking UK on - Marketing -

Many of the homes I visit in my role as a property photographer for estate agents have been beautifully prepared for their photos to be taken. Their owners instinctively understanding that, in order to get the best from the photographic session, the rooms need to be looking their best; dressed in their Sunday best if […]

Marketing

Tips for better photography

Written by Estate Agent Networking UK on - Marketing -

In my role as a property photographer, I often feel my heart sink to my shoes when I view the photographs that some agents choose to sell someone’s home. Many of these agents tell me that they use professional photographers, usually in-house, but that gets me wondering…I’m not sure it means a trained photographer who […]

 

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