Would E.T. still phone home?

Written by Estate Agent Networking UK on - Portals -

When was the last time you raised your hand for a taxi, or called your local take away for a delivery? You most likely just tapped your phone didn’t you? When speaking to friends and family, what is the preferred method of communication? Do you still call people or mainly stay in touch over social media? Most people use messaging apps, dominated by the likes of WhatsApp, as they want real-time information, instantly and with a constant flow of it.

Estate agents, like in every industry, have seen massive changes to the way they operate. The amazement in the late 1990s when you could add a “Search “function to your basic website, the improved experience Rightmove gave buyers in the early 2000s and the challenges to that model from Zoopla in 2008, to On The Market in 2015. But in each of these examples Agents supply all the content.

In 2017 content is no longer created just by one side, because in the social media whirlwind where we need to exist, content is supplied by both sides, the Agent and Consumer. Buyers and Sellers need an environment to communicate with Agents similar to the way they do with their friends and family. Relationships need to be nurtured right at the beginning of the journey, at the very first point the consumers have the slightest thought about moving. It is here, in their early baby steps, that the consumer is in most need of quality, experience and advice.

Just like the way Rightmove showed us we are all better off in one place, collectively, online, let’s take this learning and punch up to the next level of interaction. Let’s go into a space where buyers and sellers can chat instantly to the best high street agents, where content is created by both sides and the seeds of an early relationship are planted.

Written by: Daniel Mpceake – daniel@go-offmarket.com

Author: Estate Agent Networking UK

We share news updates and posts from within in the industry. All content shared via this Estate Agent Networking user account are third party and not that of our team.

Share
 

Recent Popular Articles


OnTheMarket Property Portal - Blog for Estate Agent Networking:


We launched OnTheMarket.com on Monday, January 26 2015 with the clear goal of introducing much needed competition into the propertyportal marketplace.  In the short time since


Your vendor's property could be the perfect pring investor property...


This week a new property website launched. No, it's not another Rightmove, and no, estate agents don't pay to be on it - happy days!


Agent Mutual - A new beginning or false dawn?


And so Agent Mutual finally confirms its brand name- on the market! not very original but I suppose easily remembered and relevant. It also triumphantly


Interview with Purplebricks - Some Answers you want to know:


Is property selling nationally at a fast pace with Purplebricks or are there more so hot-spots that you are successfully breaking into? Firstly, Purplebricks isn’t


Service charges - the lifeblood of block management?


Managing agent or self-manage? Self-management. When leaseholders have had a bad experience with unresponsive or expensive managing agents, it can seem like a much more