One reason is that most estate agents don’t get the listings and fees they deserve is their marketing is too passive and sporadic.
Estate Agents think, “I try to do a great job to get myself out there, so with any luck potential house sellers and landlords will recognise that and give me a call.”
But let’s be honest with ourselves .. that is not how it works in this world
This is what I see ..
We do our marketing in short sprints. When things are quiet- we turn on the marketing tap full blast, spend loads of time and money .. yet as soon as it gets busy, we haven’t got the time, marketing goes on pause. Then in a few months it goes quiet, we panic, we turn on the marketing tap full blast again … and the circle continues.
Feast, Famine, Feast, Famine
However, each time we turn on the tap, the results we get are slightly less each time. We have to spend a little bit more in money and time each time BUT we get a little less each time in return.
So it’s more like ..
Feast, Famine, Banquet, Famine, Nice Spread, Famine, 3 course meal, Famine, What’s left in the Cupboard, Famine, Famine
There is an ‘other way’
Another way to get a steady stream of house sellers and landlords .. without it costing you the earth in time and money. Something that drips, drips, drips, drips in the background.
There is a downside to the ‘other way’ .. so most of you reading this won’t want to put in the homework, hard work or have the patience to wait for it to kick in.
However, if you in the estate agency/letting agency game for the long term, want to find out why over 1,100 agents use this method … type my name, CHRISTOPHER WATKIN, into YouTube and watch the 180+ videos I have produced on getting the landlords/vendors you deserve at the fees you want.
Like I always say .. the ‘other way’ isn’t for everyone .. but it might be for you? If you haven’t got time to watch those videos and find out more .. well – let me refer you to the third to last paragraph….
Author: Christopher Watkin
I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.
Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.
So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them
Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.
07950 147 572