Forget Online and PB – The ‘Associate’ Model the future of UK Estate Agency?

Written by Christopher Watkin on - Industry Interviews -

My intuition tells me the future of Estate Agency lays in the ‘Associate’ Model or ‘Umbrella Hub’ Model …. in my opinion.

A Central Hub….. all the admin and boring stuff done for you and then a series of self-employed lister/valuers going out and not a salary .. but taking between 30% and 70% of the fee

Matt Giggs is doing it with Keller Williams in Milton Keynes

Perry Power has a similar model as well

Two Videos which explain the model from both sides ..

FIRST VIDEO …

I chat with Sean Newman from Newmans and Fine and Country in the Midlands in what he looks for Associates

SECOND VIDEO ..

“THE ONLY REGRET I HAD IS I DIDNT DO IT SOONER”  Terry Robinson 

In this video, I actually talked to an Associate  .. the awesome Terry Robinson in Banbury

I will talking a lot about this Associate / Hub model in the coming weeks and months in my Youtube channel here  https://goo.gl/Zzw4LN

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
christopher@christopherwatkin.co.uk

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