Reinventing Renting – The tenant fee ban and innovation

Written by Estate Agent Networking UK on - Proptech News -

A lot of agent marketing drives leads that can at best be described as “unqualified” – and at worst as “time-wasters”. Particularly in the lettings’ sphere, it’s often therefore tempting for agents to view tenant leads as pretty much interchangeable – with the amount of hassle involved in qualifying them, listening to their requirements, taking them on viewings and administering the tenancy as equivalently awful, regardless of individual.

Homie, a PropTech startup that has just raised £3m, is determined to prove that a great tenant is different. Their model is to qualify the tenant and reject those that are going to be a pain.

Disclosure: I’m working with Homie because I think that this area of the property market has taken too long to change. Its crazy inefficiency has been subsidised by tenant fees, meaning that pointless work in discussing requirements with unsuitable tenants, or taking them on viewings only to find they don’t pass referencing, is commonplace. That can’t be good for anyone.

With the tenant fee ban coming in next year, the amount of administration agents will have to do for each tenancy is going to be critically important to profitability. Knowing that there is a source of highly-qualified, move-ready tenants on tap is a much stronger proposition than the hit-and-miss process that is currently enabled because each tenant brings with them a fee. Once that fee disappears, it’s going to be even more important to know which tenants are progressible and which are going to suck time and effort from your team for no reward.

There will be others that seek to fix these inefficiencies in due course, so agents should see what solutions there are out there locally to maximise their marketing budget’s return and minimise costs. Discover those, like Homie, who are taking the fee ban seriously and looking to provide what every letting agent is going to need – a fast, reliable and efficient way to find the perfect tenant without the time-waters.

That’s marketing innovation which works.

Written by Mal McCallion – mal@growtion.co

Author: Estate Agent Networking UK

We share news updates and posts from within in the industry. All content shared via this Estate Agent Networking user account are third party and not that of our team.

Share
 

Recent Popular Articles


Reapit and OneDome announce strategic partnership


Proptech specialist OneDome have entered into a new partnership with Reapit, the largest CRM and Lettings Accounting software provider to the UK residential real estate

When tech doesn’t work

When tech doesn’t work


I conducted a mystery shop this week.  I called an agent, and spoke to a lovely lady called Carol. Carol sounded like she was busy. 


Preview the Future of PropTech


The future of PropTech, will actually be the part of the future of FinTech. A number of high level technologies, have swiftly come about that


Google Campus London hosts Proptech Den 2017:


We now have confirmation that Proptech Den 2017 will be hosted by Google Campus in London on April 19th 2017. Proptech Den: Your chance to


#PropTech encourages another £45 million investment:


Once again we see that #PropTech is attracting investment with both Yopa and Habito rasing £27.6 million and £18.5 million respectively. Announced in the national