The Story of the UK’s No.1 Agent in Best Estate Agent Guide 2018 (Part 2)

Written by Christopher Watkin on - Industry Interviews -

The second part of Mathew and Elle story from Orchards Estates in Somerset who won the Best Estate Agent in the UK for 2018 in the Rightmove and Property Academy powered ‘Best Agent Guide’. (Part 1 of the video here in case you missed it .. https://youtu.be/S4QjLjeCmAA )

This is their story of why Mathew started the estate agency, their ups and downs in setting the agency up, the trials and tribulations of being an estate agent, the good times, the bad times, the story of how they won and why they won (mostly because of the awesome team at Orchards – but I’m sure they had something to do with it).

What is the Best Agent Guide? With an estimated 25,000 estate agency branches in the UK, the esteemed Property Academy know it can be difficult to choose an estate agent, especially as there is a lack of independent and trustworthy information to help you compare agents and find the best in your area. This is why the Property Academy, with support from Rightmove, decided to produce the Best Estate Agent Guide.

Details on the Guide and how it was calculated can be found here https://bestestateagentguide.co.uk

Orchards Estates can be reached here .. https://orchardsestates.com

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
christopher@christopherwatkin.co.uk

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